Tunable is a technology company that produces and sells multi-gas analyzers. The target audience is decision-makers in emissions measurement and environmental monitoring. The task was to renew the visual identity and build a new website. We were also tasked with developing an idea that made it easier to understand what Tunable offers.
The concept is to visualize/measure what one cannot see. This was achieved by illustrating and animating gases moving around on the website. These animated gases represent the multi-gas measurements conducted by Tunable. The colors are inspired by technology and its applications. The website was designed to differentiate from a universe of similar and conservative websites in the oil, gas, and aquaculture sectors. We achieved this by using animation, darker colors, and a strict yet exciting grid.
