The European Junior Diving Championships were hosted at the AdO Arena in the summer of 2017. Cure was tasked with developing the visual identity and conceptual framework for the championships.

We were responsible for the concept, logo, print materials, website, and marketing. The target audience included young participants, coaches, press, sponsors, and, importantly, sports enthusiasts. The championship was a great success, with 200 participants from 26 nations and over 1000 visitors. The identity is built around the logo symbol. The inspiration for the symbol comes from the unique diving board at AdO Arena and the five different competition categories (1m, 3m, 5m, 7.5m, and 10m). The lines in the profile demonstrate dynamism and precision. The profile is elegant, creative, and precise, reflecting the sport.

Brand strategy
Websites
Designsystem
Visual identities
Copywriting

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