HELZT® - a new global brand specializing in clothing and equipment in the Crossfit world. HELZT® is composed of like-minded individuals who, through hard work and dedication, deliver world-class products dedicated to functional training.
HELZT® takes training seriously, going the extra mile to motivate and elevate individuals to the next level through the products they deliver and engaging content.
The identity presented across various surfaces and products reflects the sport with its rugged expression, exuding quality with a premium touch. The logo illustrates a pulsating movement, reflecting into a digital universe.
The consistent pixels in the identity are associated with elements and building blocks that complete each individual athlete.
Winner of Gold in the E-commerce category, Visuelt Awards by Grafill - Norway's biggest graphic design award.
