After establishing itself in Bergen in 2006, Citybox has grown significantly and expanded its presence. With the expansion to several European cities such as Helsinki, Stockholm, Brussels, Stavanger, and Tromsø, Citybox felt the need to revitalize its brand, strengthen its identity, and position itself as the leading hotel chain for the modern traveler.
With the hotels set to open, we are transitioning from being a small hotel company to an international hotel chain, making it the right time for a comprehensive brand overhaul. Once we started, we decided to address everything.
The result was a new logo, a new slogan, a new visual identity, a new website, and a new guest journey, to name a few. The only thing we decided to preserve was the name Citybox," says Dorthea Berge, CMO at Citybox. "We delved deep into the core of Citybox and created a new, fresh, and playful brand identity. The slogan 'Go outside the box' was conceived as a perfect representation of Citybox's philosophy. 'Inside the box' represents the hotel, while 'Outside the box' represents the pulse and life of the city.
At Citybox, the experience is central – it's not just about the hotel but also about the city around it. In collaboration with our technology partner, Heisenbug, we created an innovative and user-friendly website for Citybox. This included the introduction of a pricing calendar, a feature inspired by the airline industry, giving travelers the ability to see the best available prices. 'Citybox Friends (with benefits),' a loyalty program designed to reward guests with attractive benefits.
